Monkey see.
Monkey buy.

We help ambitious brands find their next customers by combining behavioural strategy, standout creative and accountable media.

More behaviour change per dollar.

Flagship

Built on social?

Your social isn't broken. It's full.

Most brands built on Meta and Google hit the Social Ceiling eventually: CPAs creeping, frequency climbing, fewer genuinely new customers in every dollar. Your next customers don't know you exist yet. Somebody has to tell them.

Our speciality is taking brands beyond the feed, into TV, outdoor and audio, without losing the accountability that got you here. We work out how much of your social budget to move, prove it in one market, and scale what earns it.

Request a Next Dollar Review
Famous kids protein shake on digital screens across a busy gym floor, members walking past
We reach your new customers where they train, where they shop, where they go to have fun and also where they relax - not just where they scroll

THE WORK DOES THE TALKING.

From the feed to the family room.TV · Kids' nutrition
Sampling that feeds the feed.Sampling × social · Energy drinks
Creators, off the phone and onto the street.Creators × out of home · Energy drinks
Borrowing the retailer's spotlight.TV · Retail adjacency · Bakery
Playing to the sporting calendar.TV · Sport · Charity
A sponsorship that says something.TV · Sponsorship · Crypto
Crypto, in someone's backyard.TV · Crypto
TV, pointed at the problem.TV · Youth mentoring

BUILT FOR BEYOND THE FEED.

Fournée Dorée bus side advertisement passing on a city street
One bus, two audiences.Bus out of home · Bakery
Famous on a large-format digital screen on Flinders Street, Melbourne
Fame, in the right postcodes.Large-format out of home · Kids' nutrition
ATP Science collagen bar on a digital panel outside Woolworths in a Westfield centre, shopper pushing a trolley past
The last ad before the aisle.Point-of-purchase screens · Sports nutrition

Behaviour first. Channels second.

People follow the troop, reach for the familiar, notice what moves and ignore what doesn't.

People are primates. We advertise accordingly.

So before we brief a designer or buy a billboard, we work out what has to change in somebody's head and what will actually change it. Then strategy, creative and media all pull the same lever.

How we think
Media Monkey character giving a thumbs up

Strategy × Creative × Media.

Strategy

Strategy finds the behaviour that matters, why it isn’t happening, and where the next layer of demand will come from.

Creative & Design

Creative and design turn that into something people notice, remember and act on, built for where it’ll live.

Media

Media puts it where it gets its best chance, buys it well, and reads whether it deserves more.

Measured like performance. Because it can be.

TV and outdoor have never been easier to measure. Run a test market against a control and the answer turns up in Google Analytics, Shopify and your Meta dashboard.

No brand-tracker séance required.

Test marketControlIllustrative
ON AIRBranded search, new customers, sales by postcode
Perfect attribution is largely fictional. Useful evidence is not.

We've signed the cheques.

Media Monkey was built by founders who spent their own money finding customers long before they spent anyone else's.

About us

A serious advertising budget should have a memory.

Explore The Long View

Where should your next dollar go?

The Next Dollar Review. Your data, our recommendation, in writing, in two weeks.

What to keep.What to cut.WHAT TO TEST.

And where we think the next dollar should go: more social, more ATL, better creative, or nowhere at all.

Request a Next Dollar Review
Request a Next Dollar Review